Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
How can banking be brought to the bankless?
The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system – are already ahead of the game because they don’t have access to basic banking facilities.
Fastest Growing Business at the 2018 KWIB Awards
Victoria Usher has been recognised with the Growth Award for Kent Women in Business Awards. The award was presented on the basis of significant growth over the past 12 months.
Tech 101: Bitcoin and Blockchain
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
The murky dynamics of auction mechanics
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
Tech 101: What is Net Neutrality?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
How your brand reputation can survive a data breach
In a data-driven world, personal information is of high value to both the brand and the individual.
How has technology changed the PR and communications sector?
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
Cybersecurity and the future of blockchain technology
If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place.