Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
How can banking be brought to the bankless?
The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system – are already ahead of the game because they don’t have access to basic banking facilities.
Fastest Growing Business at the 2018 KWIB Awards
Victoria Usher has been recognised with the Growth Award for Kent Women in Business Awards. The award was presented on the basis of significant growth over the past 12 months.
Boardroom Block: What’s really holding women back?
Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?
Tech 101: Bitcoin and Blockchain
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
The murky dynamics of auction mechanics
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
Tech 101: What is Net Neutrality?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
How your brand reputation can survive a data breach
In a data-driven world, personal information is of high value to both the brand and the individual.
How has technology changed the PR and communications sector?
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
GDPR Roundtable: The opportunity for change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Data: Welcome to the new economy
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
Cybersecurity and the future of blockchain technology
If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place.
Mobile data: are trust issues limiting progress?
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
2017: the year of cyber crime
Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines.
Artificial intelligence and its limits in the workplace
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.
London: Technology capital of Europe
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.