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Tag: Virtual Reality

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Data: Welcome to the new economy

Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity. Unlike previous centuries, oil is not the resource powering this economic transformation. Instead, copious reserves of personal

The era of opportunity: Our key takeaways from Cannes Lions 2017

Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim

Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took place last week in Barcelona. Intended

From VR to data scarcity: the biggest trends of dmexco 2016

This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’. The annual conference sees ad tech experts from across global markets gather to debate and decide the industry’s future. So what were the big topics of dmexco 2016? GingerMay

Pokémon Go, a promising marketing opportunity?

For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go. Having already achieved more downloads in its launch week than any other app so far — and superseded

GingerMay’s take on Cannes Lions hot topics

When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.

So what stood out this year amongst the throng of buzzwords and hot topics?

Connected living starts at the Consumer Electronics Show 2016

The World’s first passenger drone may have stolen the headlines at this year’s Consumer Electronics Show (CES) but connected living formed the heart of the Las Vegas show, with everything from smart home appliances and connected cars to fitness-based wearables and virtual reality headsets on