Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
Data: Welcome to the new economy
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
Mobile World Congress 2017: Five elemental themes
“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do....
From VR to data scarcity: the biggest trends of dmexco 2016
This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of...
Pokémon Go, a promising marketing opportunity?
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go.
GingerMay’s take on Cannes Lions hot topics
When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.
Tech trends for 2016 according to GP Bullhound Research Roundtable
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
Connected living starts at the Consumer Electronics Show 2016
The World’s first passenger drone may have stolen the headlines at this year’s Consumer Electronics Show (CES) but connected living formed the heart of the Las Vegas show, with everything from smart home appliances and connected cars to fitness-based wearables and virtual reality headsets on display.