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The value of international PR with a focus on the fast-growth Israeli start-up scene

Victoria Usher, Founder and CEO of GingerMay and Tania Amar, CEO of CXP Consulting, met when they were both involved with a very promising start-up in the Insurtech space.

Since then they’ve kept in touch and from a recent conversation, observed that the value of international PR is often overlooked by entrepreneurs, especially at an early stage. Join them as they share their tips on how to reach global media headlines, and why it counts.

Meet Victora, Founder & CEO of GingerMay

Victoria Usher

Victoria is Founder and CEO of GingerMay, a multi-award winning strategic PR and marketing consultancy with offices in London, New York and Berlin.

A former data analyst, Victoria went on to found GingerMay in 2010 to offer businesses a specialised communications partner that understands the value of data-driven marketing. GingerMay was crowned PRmoment’s B2B PR Agency of the Year as a result of its reputation for rigour, remarkable thinking, and strong relationships with clients and journalists.

Victoria has received international acclaim for her work in the marketing and communications sector. She was named Industry Leader of the Year at the PRCA Awards and won a Gold Stevie® Award for Entrepreneur of the Year.

Meet Tania, Founder & CEO of CXP Consulting

Tania Amar is the Founder and CEO of CXP Consulting, a strategic marketing and sales consulting firm. Based in Tel-Aviv, at the heart of the “Start-up Nation”, Tania is passionate about helping technology companies make a bigger impact in the world. Through her deep understanding of the tech eco-system and her ability to craft compelling business stories, Tania empowers her clients to successfully raise funding, scale up and hire top talents.

Driven by a strong motivation to share her knowledge and practical experience, Tania is an active mentor and speaker at leading Israeli and international start-up incubation and corporate open-innovation programs. Tania recently transformed this activity into a new venture called TrekFounders, which supports multinational corporations to run open- innovation and intrapreneurship bootcamp programs, inspired by the Israeli unique know-how.

Tania is also involved in her community through her position as a Board Member of the NGO, Gvahim that helps new immigrants to integrate into the business environment and contribute to more diversity in the workplace.

In December 2020, Tania was granted the top 10 Best Woman Leaders award by the leading IT publication Industry Era.

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