Tania Amar is the Founder and CEO of CXP Consulting, a strategic marketing and sales consulting firm. Based in Tel-Aviv, at the heart of the “Start-up Nation”, Tania is passionate about helping technology companies make a bigger impact in the world. Through her deep understanding of the tech eco-system and her ability to craft compelling business stories, Tania empowers her clients to successfully raise funding, scale up and hire top talents.

Driven by a strong motivation to share her knowledge and practical experience, Tania is an active mentor and speaker at leading Israeli and international start-up incubation and corporate open-innovation programs. Tania recently transformed this activity into a new venture called TrekFounders, which supports multinational corporations to run open- innovation and intrapreneurship bootcamp programs, inspired by the Israeli unique know-how.

Tania is also involved in her community through her position as a Board Member of the NGO, Gvahim that helps new immigrants to integrate into the business environment and contribute to more diversity in the workplace.

In December 2020, Tania was granted the top 10 Best Woman Leaders award by the leading IT publication Industry Era.