Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.
Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
This year’s US presidential election was unlike any other, and brands and technology companies found themselves operating in a fast-evolving digital media environment. So, what does this mean for the future?
Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.
With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar explored the opportunities for brands to capitalise on the gaming boom and interact with growing audiences while they are highly engaged.
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.
Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.
With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.
Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.
“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.
The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.
Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.
Corporate Social Responsibility (CSR) has become an established trend among brands and businesses – and rightly so. With just 12 years left to prevent irreversible damage to the environment, sustainability is everyone’s responsibility.
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.
Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.
It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.
At GingerMay, we are constantly looking for ways to reduce our impact on the environment. Every member of our team receives a day’s grace to volunteer for a CSR cause close to their hearts, and we support numerous charity and environmental initiatives throughout the year, including beach cleans and charity runs.
With 78% of UK consumers using smartphones, laptops, and tablets to access the virtual high street – and online retailers such as Amazon expanding brick-and-mortar footprints in the U.S. – retailers are facing complex developments in business-to-consumer (B2C) relationships.
Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.
Launched in 1987, Mobile World Congress is one of the worlds largest events in the industry. The annual exhibition sees competitive mobile tech companies displaying their latest cutting-edge technologies, and this year didn’t disappoint.
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system – are already ahead of the game because they don’t have access to basic banking facilities.
Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?
Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.
Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
GingerMay PR has been recognised with two Gold Stevie® Awards for Fastest Growing Company of the Year and Women-Run Workplace of the Year in the Advertising, Marketing, Public Relations and Business category.
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.
The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in 2014 to 127 in 2015 – and overall investment in the market declined. The value of public adtech company stocks also plummeted and several high-profile adtech businesses made cuts to their workforce.
No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.
When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.
In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising.
Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.
Hailed as the “biggest single advance in fintech of the past decade” by Vice President of Financial Services at CGI UK, Jerry Norton, the blockchain is the real brains behind tools such as bitcoin that are quietly driving a financial revolution.
An inspired forward-looking move that anticipates the future of TV viewing, or a costly public relations mistake that will see audience numbers dwindle? Whatever the reality turns out to be, the decision to switch BBC Three from linear to online has certainly split opinion.
Action was the order of the day at the IAB’s ‘Ad blocking: The state of the Nation’ seminar last week. Determined to pin down the trickiest challenge ever to face the industry, the bureau gathered together ad tech providers, media giants and specialist lawyers for a definitive discussion on ad blocking. So, what was the verdict, and is a solution in sight?
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.
The World’s first passenger drone may have stolen the headlines at this year’s Consumer Electronics Show (CES) but connected living formed the heart of the Las Vegas show, with everything from smart home appliances and connected cars to fitness-based wearables and virtual reality headsets on display.
Cannes is the leading event for the advertising industry. For our clients, it is the ideal opportunity to meet with prospective and current customers, debate topical issues, and demonstrate thought leadership.
TV is struggling to hold consumer attention. When ad breaks start, viewers typically pick up a second screen device – such as a smartphone or tablet – which can significantly decrease their focus on the TV.
A PR internship offers graduates the chance to do much more than simply gain agency experience. Working in such a diverse and fast-paced industry, graduates can build a range of valuable skills and relationships if they maximise their time.
The first six months of 2015 have seen a period of rapid evolution at GingerMay. As our client base has expanded so too have our global connections, and we now undertake PR globally. To accommodate the increased need for support, our headcount has also grown, adding to the diverse pool of talent and expertise that clients can draw upon.
Traditionally, advertising technology and marketing technology have performed disparate functions. While digital advertising primarily facilitates the buying and selling of inventory, digital marketing specialises in a variety of functions including personalised website content and analytics. However, changing consumer habits have now created a crossover between the two landscapes.
As multi-device usage increases, brands must move away from the out-dated and simplistic last-click attribution metric. By understanding the impact that marketing efforts have across all devices and channels during a consumer’s path to purchase, marketers will be empowered to create more effective advertising campaigns and increase conversion rates.
Programmatic media buying is expanding rapidly and is predicted to account for almost half (47%) of UK digital display ads this year. In this article GingerMay explores what the future holds for programmatic media buying.
GingerMay PR is celebrating following the announcement that it has been awarded the gold standard of service for the PR industry – the Public Relations Consultancy Association’s (PRCA) Consultancy Management Standard.
Smartphones have rapidly become one of the most viewed mediums across the world, with consumers now spending 20% of their online media time on this device. Yet despite this increase in consumer use, marketers still only spend 4% of their budget on mobile advertising.
NFC has been discussed for over a decade and is already present in millions of mobile devices, but the recent announcement from Apple that NFC is integrated into the iPhone 6 and 6 Plus looks set to finally push this technology into mainstream use.
With the Internet of Things hailed a $19 trillion opportunity by Cisco, it’s clear that marketers need to familiarise themselves with this lucrative opportunity. Smart products – items that connect to the internet – are already entering homes and becoming an established part of consumers’ everyday lives, but how will this effect marketers?
Users across the globe generate 500 million tweets every day and with such a highly engaging medium at our fingertips, it’s easy to see why Twitter has become an invaluable resource for companies large and small.
It is commonplace for young people to search for a job role or career with little guidance about what the position actually entails. With job descriptions and career advice on Public Relations (PR) often vague and confusing, GingerMay asked one of its members to record a typical working day to help demystify the PR industry.
Wherever you are in the world, Twitter presents an unprecedented opportunity for unlimited, global outreach for your business. Here are GingerMay’s top five tips for maximising brand awareness with Twitter at events.
The practice of using paid search such as Google ad words to buy adverts aimed at poaching business from competitors is well documented. But lately there has been an interesting development in the form of ‘conquesting’ through social media platforms like Twitter.
New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.
A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.
Just as successful writers grip their audiences with well-crafted stories, businesses should aim to communicate authentic narratives about their brand to achieve an engaging dialogue with their key audiences.
LONDON, UK, 3 December 2013: Digital Element, the leading provider of IP geolocation intelligence technology, today announced that Virgin Media, the UK’s leading telecommunications and entertainment company, has implemented its NetAcuity Edge® IP geolocation technology to manage the geographic rights of the vast amount of content available online on the award-winning Virgin TV Anywhere service.
London, UK, 15th October, 2013: Maxifier, the global leader in programmatic premium optimisation, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to lead the business in its next phase of growth.
Our USP is thought leadership, a platform underpinned by thought-provoking angles and intellectual content to ensure your business can engage and influence senior-decision makers and stakeholders earlier in the purchase cycle.
As the channels through which we receive information evolve, so too do our approaches. We recognise that the media are always searching for ways to make their stories reach wider audiences across multiple platforms.
GingerMay specialises in developing strategic marketing programmes that help our clients to generate new business opportunities. We like to operate as part of our clients’ team, which places us at the heart of the organisation.
GingerMay has an extensive network of media relationships in national, business and sector press, as well as key international titles. We work with leading media titles across the key European countries, as well as APAC and Australia.
Consequently, everything that an individual posts online will contribute to the overall impression that others have of them. The same applies to businesses where social media could be the first and only point of contact that individuals have had with the company. Social media is an excellent tool to connect with people across the world, but businesses must be vigilant about their social media presence and avoid making costly mistakes.
I’ve always had a passion for languages and linguistics, and so the fact that a large part of my day is spent editing and proofing copy for clients suits me down to the ground. Obsessing over spacing and punctuation, and getting into the nitty-gritty of the syntax of a sentence really floats my boat so to speak, much to the bewilderment of my friends and family.