Thoughts
The Mentorship Mindset: A Q&A with Amy Lawrence
The Mentorship Mindset: A Q&A with Amy Lawrence At GingerMay, continuous learning and personal progression sit at the heart of how we operate. Yet, as entry-level...
5 Questions to Ask In Choosing A B2B Tech PR Agency
5 Questions to Ask In Choosing A B2B Tech PR Agency Written by Kirsty Langan, Practice Head: Emerging Technologies at B2B Tech PR Agency GingerMay. Choosing a B2B...
Amy Lawrence, MD Of B2B PR & Communications Agency GingerMay Wins Bronze STEVIE® Award In 2026 International Business Awards®
Amy Lawrence, Managing Director Of Award-Winning B2B PR & Communications Agency GingerMay Wins Bronze STEVIE® Award In 2026 International Business Awards® Amy Lawrence,...
6 Top Tips To Be A Memorable Podcast Guest
6 Top Tips To Be A Memorable Podcast Guest Written by Victoria Usher, CEO at B2B Tech PR Agency GingerMay. Podcasts have fast become a central pillar of PR strategies and...
What Is the Future Of Broadcast Tech?
What Is the Future Of Broadcast Tech? Written by Jade Page, Head of Media Relations at B2B Tech PR Agency GingerMay. If NAB Show 2026 revealed where broadcast technology is...
Why MarTech Companies Need Specialist PR to Scale
Why MarTech Companies Need Specialist PR to Scale MarTech businesses are constantly evolving in line with customer expectations and technological progression....
Five Ways To Elevate Your Brand Communications With B2B PR
Five Ways To Elevate Your Brand Communications With B2B PR The world is so noisy. We’re battling full inboxes, overflowing LinkedIn notifications, and as a result...
Why Specialist AdTech PR Expertise Drives Sustainable Growth
Why Specialist AdTech PR Expertise Drives Sustainable Growth Written by Jade Page, Senior Account Director at B2B Tech PR Agency GingerMay. The digital advertising...
Why Successful SaaS Companies Invest In PR
Why Successful SaaS Companies Invest In PR Written by Jess Davis, Senior Associate Director at B2B Tech PR & Communications Agency GingerMay. Over the years, I've worked...
Award-Winning Agency GingerMay Promotes Amy Lawrence To Managing Director
Award-Winning Agency GingerMay Promotes Amy Lawrence To Managing Director Multi-award-winning B2B PR and communications agency, GingerMay, today announced the promotion of...
Broadcast Technology Has A Visibility Problem – PR Can Help Solve It
Broadcast Technology Has A Visibility Problem - PR Can Help Solve It At this year’s MPTS, many of the conversations I had with organisations felt familiar....
Cannes Lions 2026 Predictions
Cannes Lions 2026 Predictions As the digital advertising community prepares for the annual gathering at Cannes Lions in the South of France, it will likely be topics...
Tech.eu Summit 2026 Insights: The Conversation Beyond AI Hype
Tech.eu Summit 2026 Insights: The Conversation Beyond AI Hype What can new technology really deliver? It is the question shaping many tech events today, as bold...
AI Has A PR Problem
AI Has A PR Problem You only have to visit a news website, or open a social media app and negative headlines on everything from job losses to deepfakes inflaming political...
Programmatic Pioneers Summit 2026
Programmatic Pioneers Summit 2026 The Programmatic Pioneers Summit 2026 - Europe's biggest programmatic and digital media event for brands, agencies, publishers and...
Last Year Proved AI Isn’t The End Of Publishing, So What Can We Learn About AI Adoption From The Industry?
Last Year Proved AI Isn’t The End Of Publishing, So What Can We Learn About AI Adoption From The Industry? For the past two years, one question has loomed over media,...
From Five Days to Twelve Months: Turning the NAB Show into a Year’s Worth of PR Value
From Five Days to Twelve Months: Turning the NAB Show into a Year’s Worth of PR Value For broadcast technology providers, NAB is often a huge investment. Not just...
Cyber Security At Tech Show London: Why Identity and Governance are The New Security Perimeter
Cyber Security At Tech Show London: Why Identity and Governance are The New Security Perimeter The traditional security perimeter no longer exists. That was the...
Emotional Intelligence Is A Strategic Advantage In B2B Tech Marketing
Emotional Intelligence Is A Strategic Advantage In B2B Tech Marketing What do people actually feel when they interact with your brand? In my experience, it’s a...
Navigating The Shift From AI Hype To Enterprise AI Implementation Strategies
Navigating The Shift From AI Hype To Enterprise AI Implementation Strategies The halls of Olympia London are rarely quiet but during TechEx Global, the conversation...
The Rise of AI Slop and the Risk of Digital Decay in Advertising
The Rise of AI Slop and the Risk of Digital Decay in Advertising It was at Picnic’s ‘Inventory Talks’ event in September 2025 that I first heard the term...
Data Privacy Day 2026: Why AI in Cybersecurity Is Only Half the Story
Data Privacy Day 2026: Why AI in Cybersecurity Is Only Half the Story Every January, Data Privacy Day serves as a reminder for businesses to consider whether they’re...
What Is The Value of Integrating Small-Scale B2B Events Into Your Marketing Strategy?
What Is The Value of Integrating Small-Scale B2B Events Into Your Marketing Strategy? The B2B events landscape has long been shaped by major industry moments;...
Why 2026 Could Be A Golden Year Of Cloud Optimisation
Why 2026 Could Be A Golden Year Of Cloud Optimisation In 2026, AI is set to continue holding the top spot in conversations around technology adoption and integration,...
AI Is Accelerating Marketing, But Only Senior Thinking Can Keep It Intelligent
AI Is Accelerating Marketing, But Only Senior Thinking Can Keep It Intelligent Across every major marketing and media event this year, it’s no surprise that the...
How Strategic PR Will Set Broadcast Technology Providers Apart in 2026
How Strategic PR Will Set Broadcast Technology Providers Apart in 2026 The world of broadcast production is evolving and in 2026, more people will be watching video...
Celebrating Global Entrepreneurship Week: Spotlight on Technology Founders That Successfully Exited
Celebrating Global Entrepreneurship Week: Spotlight on Technology Founders That Successfully Exited This Global Entrepreneurship Week, we’re celebrating a handful of...
AdVision: Shaping Tomorrow’s Media, Event Wrap-Up: AdTech Trends And AI in Media
AdVision: Shaping Tomorrow’s Media, Event Wrap-Up: AdTech Trends And AI in Media Tighter client budgets, rising expectations and the rapid advance of AI are driving a change...
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025 Cybersecurity has never been more visible or vital to corporate reputation. From nation-state...
How SaaS Has Evolved In 2025: Key SaaS Trends And Insights
How SaaS Has Evolved In 2025: Key SaaS Trends And Insights As 2025 draws to a close, it’s clear the Software as a Service (SaaS) sector continues to evolve, driven by...