Thoughts

Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]

The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]

The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]

Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]

Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]

Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]

COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]

The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative.  However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]

Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps.  The impact of the global pandemic led companies to prioritise […]

Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]

In a recent interview with TechRound, our Founder and CEO, Victoria Usher, discusses her reason for founding GingerMay, the test of resilience we’ve seen over the pandemic and what the future holds for the agency.

With a boom in podcast popularity over the last 10 years, we examine how brands are engaging with the medium (and its audiences) as the podcasting boom picks up pace.

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

Few things consistently draw and engage audiences the way sport can; whether it’s live, televised, or increasingly, streamed. With brands keen to capitalise on the ‘Summer of Sport’, here are some of our favourite examples of how they’re using PR and marketing to do so.

Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.

Amazon Prime Day is back for another year in 2021, with consumers happier than ever to scour for the best deals from the safety of their homes.

Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising