Thoughts
Blockchain 101: Benefits of blockchain for businesses – Part two
Benefits of blockchain for businesses: Part two In the second of a two-part feature we look at the benefits of using blockchain technology in business. If you only have 30 seconds: One of the main benefits of blockchain for business is tackling and preventing fraud...
Why marketers need a B2B SEO content strategy and how to put it into action: Part two
In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).
Why marketers need a B2B SEO content strategy and how to put it into action: Part one
Why marketers need a B2B SEO content strategy and how to put it into action: Part one Focusing entirely on PR at the expense of search engine optimisation (SEO) - or vice versa - is no longer a viable strategy for B2B businesses and, as the power of SEO grows, it...
Connected TV Advertising Trends for 2023: Part two
Live sports broadcasts on streaming platforms are driving the growth in connected TV advertising.
Connected TV advertising trends for 2023: Part one
The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
Top 5 benefits of Digital-Out-of-Home advertising
From dynamic signage at shopping malls or grocery stores, to digital ads in train stations and airports, we explore the rise of Digital-Out-of-Home advertising
Blockchain 101: A guide to blockchain technology (Part 1)
In the first of a two-part feature we explore the fundamentals of blockchain, how it works, and address some misconceptions about blockchain technology.
6 ad tech trends that will dominate in 2023
Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.
Thriving in a downturn (and smashing your competitors): Part two
A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.
How to thrive in a downturn (and smash your competitors): Part one
PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions.
GingerMay signs up to the Mental Health at Work Commitment
To prioritise mental health in the workplace and to demonstrate our ongoing dedication to the cause, GingerMay has signed up to the Mental Health at Work Commitment.
Top PR tips to help you pull together your DMEXCO agenda
After two years of online events, DMEXCO is once again back in full real-world force. Attendees will want to ensure their own DMEXCO agenda and event itinerary is fully aligned with what’s planned.
A round up of the latest digital trends according to Mediatel
Mediatel events are the go-to for the latest digital trends. Here’s our summary of the fascinating themes that have emerged so far this year.
Eco-holidays: how to reduce your environmental impact away from home
With tourism representing 8% of global carbon emissions, GingerMay shares three effective ways to eco-holiday and reduce environmental costs.
Busting PR myths – the truth about public relations
The GingerMay team share what they expected when entering the PR industry – and how reality matched up.
Fintech Trends 2022: Banking, Crypto, and Accounting Transformed
The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.
How to be an inclusive leader
What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.
Powering greater diversity in PR
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
Managing workplace stress: how PR companies can cultivate a healthy work culture
Managing workplace stress: how PR companies can cultivate healthy a work culture.
To Workplace Hybridity, and Beyond: Exploring the new working landscape
The pandemic kicked off a hot debate around the future of work, with hybridity emerging as an increasingly popular option.
Has COVID-19 cancelled face to face? Top tips for meetings in 2022
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda.
The shifting tides of plastic pollution
Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.
How we can save the planet – one meal at a time
How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]
Three top marketing trends to watch in 2022
Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]
The rise of ‘phygital’: How retailers are using tech to modernise the high street
The rise of ‘phygital’: How retailers are using tech to modernise the high street Achieving a finely tuned balance between physical and digital experiences is essential for the future success of retail. As one of the areas most affected by pandemic disruption, the retail sector has seen rapid shifts in consumer habits — especially the […]
The ultimate Christmas ad 2021: who took the crown?
The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]
Key takeaways | Mediatel’s Future of TV Advertising Global event
Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]
The Ad Net Zero report: Five actions for a sustainable ad industry
The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]
Nations face down climate change together at COP26
Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]
Mapping the marketing trends for 2021’s Golden Quarter
Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]
