Ginger May PR Agency Logo Plain

Thoughts

How to Improve Media Relations

How to Improve Media Relations

Securing positive press coverage is the goal of PR, but a glowing front page story on a national publication doesn’t just appear out of thin air. This requires strong media relations guided by a well researched and informed media relations strategy.

read more
6 ad tech trends that will dominate in 2023

6 ad tech trends that will dominate in 2023

Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake. 

read more
Thriving in a downturn (and smashing your competitors): Part two

Thriving in a downturn (and smashing your competitors): Part two

A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.

read more