THOUGHTS

Cannes is the leading event for the advertising industry. For our clients, it is the ideal opportunity

Digital advertising has continued largely unhindered by consumer concerns about the impact of ads on their online

By Caroline Burgess, Senior Account Manager, GingerMay PR TV is struggling to hold consumer attention. When ad

By Hattie Thorpe Gunner  A PR internship offers graduates the chance to do much more than simply

The first six months of 2015 have seen a period of rapid evolution at GingerMay. As our

Traditionally, advertising technology and marketing technology have performed disparate functions. While digital advertising primarily facilitates the buying and selling of inventory, digital marketing specialises in a variety of functions including personalised website content and analytics. However, changing consumer habits have now created a crossover between the two landscapes.

As multi-device usage increases, brands must move away from the out-dated and simplistic last-click attribution metric. By understanding the impact that marketing efforts have across all devices and channels during a consumer’s path to purchase, marketers will be empowered to create more effective advertising campaigns and increase conversion rates.

Programmatic media buying is expanding rapidly and is predicted to account for almost half (47%) of UK digital display ads this year. In this article GingerMay explores what the future holds for programmatic media buying.

GingerMay PR is celebrating following the announcement that it has been awarded the gold standard of service for the PR industry – the Public Relations Consultancy Association’s (PRCA) Consultancy Management Standard.

Smartphones have rapidly become one of the most viewed mediums across the world, with consumers now spending 20% of their online media time on this device. Yet despite this increase in consumer use, marketers still only spend 4% of their budget on mobile advertising.

Smartphone shipments have risen from 35 million in 2009 to 315 million in just 4 years and this rapid growth is expected to continue. So why have consumers started to shift their focus to smartphones and why should marketers follow suit?

NFC has been discussed for over a decade and is already present in millions of mobile devices, but the recent announcement from Apple that NFC is integrated into the iPhone 6 and 6 Plus looks set to finally push this technology into mainstream use.

With the Internet of Things hailed a $19 trillion opportunity by Cisco, it’s clear that marketers need to familiarise themselves with this lucrative opportunity. Smart products – items that connect to the internet – are already entering homes and becoming an established part of consumers’ everyday lives, but how will this effect marketers?

Users across the globe generate 500 million tweets every day and with such a highly engaging medium at our fingertips, it’s easy to see why Twitter has become an invaluable resource for companies large and small.

GingerMay takes a look at some of the ways that Twitter has become a useful PR tool for companies around the world.

It is commonplace for young people to search for a job role or career with little guidance about what the position actually entails. With job descriptions and career advice on Public Relations (PR) often vague and confusing, GingerMay asked one of its members to record a typical working day to help demystify the PR industry.

Wherever you are in the world, Twitter presents an unprecedented opportunity for unlimited, global outreach for your business. Here are GingerMay’s top five tips for maximising brand awareness with Twitter at events.

The practice of using paid search such as Google ad words to buy adverts aimed at poaching business from competitors is well documented. But lately there has been an interesting development in the form of ‘conquesting’ through social media platforms like Twitter.

Are you nervous at the thought of presenting to large audiences? Steal GingerMay PR’s top tips after a training session with Hendrix The Dog Productions.

I’ve always had a passion for languages and linguistics, and so the fact that a large part