Three takeaways from VideoWeek’s gaming and advertising event
Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising
Harnessing PR to accelerate growth in the dynamic adtech space
Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
The global pandemic accelerated digital innovation – but which tech is here to stay?
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
What businesses can do about digital pollution
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Driving the journey towards greater digital accessibility
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
IAB H1 Programmatic Day: three key takeaways
Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.
Addressing climate change by degrees, not deadlines
Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.
Buoyancy and dynamism define the adtech market of 2021
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
How to avoid greenwashing on the path to sustainability
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Identity resolution: mapping the post-cookie landscape
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.
Join the club: Top tips for hosting a Clubhouse event
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
DOOH Marketing: Public spaces are still invaluable to brands
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
The future of event marketing: Hybrid events will be a COVID-19 legacy
Hybrid events are the future of event marketing, combining the best of physical and virtual components to enable agility, affordability, expanded reach and enhanced interactivity.
Three key trends in digital audio advertising
The three key trends of programmatic audio, synchronised audio and interactive audio are driving digital audio advertising growth across radio, streaming platforms and podcasts
Let’s all #ChooseToChallenge on International Women’s Day and beyond
International Women’s Day is a global occasion to celebrate the social, economic, cultural and political achievements of women, and to take action to accelerate gender parity.
Does Devs forecast a leap forward for quantum computing?
BBC drama Devs has proved that stories about quantum computing and complex technological advances can make for binge-worthy TV viewing.
NVF Roadmap 2021: what next for CTV growth?
While COVID-19 escalated connected TV (CTV) growth, the recent New Video Frontiers (NVF) Roadmap event highlighted industry evolution is on track for even greater advances.
An essential guide to working with a B2B PR agency
Bill Gates allegedly once said that if he was down to the last dollar of his marketing budget he’d spend it on PR. But what type of PR would he choose?
RESET 2021 gives the ad industry a boost of positivity
In January the Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021
Econsultancy’s key digital marketing trends for 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
The future of sustainability in a world of remote working
The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
How business leaders can optimise remote working success
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day: What businesses should consider
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
Setting the year in motion: Top tech trends for 2021
Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
Forging ahead with cross-media measurement in 2021
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Renewable energy tops the UK Government’s to-do list
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
What US election trends mean for the future of digital media
This year’s US presidential election was unlike any other, and brands and technology companies found themselves operating in a fast-evolving digital media environment. So, what does this mean for the future?
Shopping around the Christmas tree: key retail trends
Despite the uncertain climate, UK consumers seem determined to have a very merry Christmas this year, with 75% of 18-34-year-olds feeling seasonal activities are more important than ever.
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Three ways to embed brand purpose into a business
Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.
How businesses can harness research to power smarter PR
How businesses can harness research to power smarter PRGenerating the latest industry data offers more than just increased agility.
DMEXCO 2020: Constant evolution of a digital-first world
This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors…
Cleantech is making a comeback and this time it’s sustainable
After a short-lived surge in 2006, cleantech is making a comeback and investment in the sector is strong. Find out more about cleantech and the various categories it includes.
Insurtech transformation drivers for a post-COVID world
This week’s World InsurTech Report 2020 from Capgemini and Efma shows insurtechs haven’t stopped innovating…
Getting communications fit for recovery – where to start?
The call to keep up communications has rung out consistently throughout 2020 — and not without good reason…
What is the long-term future of physical offices?
Almost overnight, many employees swapped office desks for workspaces closer to home…
Gaming webinar part two: gamification and esports opportunities
Our CEO and Founder Victoria Usher recently co-hosted an Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and esports.’
Advertising in esports: The new champion of engagement
If there’s one industry booming in the current climate it’s gaming, with audiences turning to video games for new forms of entertainment and interaction while spending more time at home.
Gaming webinar part one: Levelling-up brand marketing strategies
With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar explored the opportunities for brands to capitalise on the gaming boom and interact with growing audiences while they are highly engaged.
Why greater agility will build a brighter marketing future
As lockdown eases, the time has come to move forward. But after months of instability, views on what the marketing future will bring remain uncertain.
Technology PR: The essential skills required
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Webinar: the gaming opportunity brands should be seizing
Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom.
Collective and artificial intelligence are better together
Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives.
Immersive technology will change the future of business
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
Why immersion in video games is so strong
Interest in gaming is surging, with the number of people playing video games across the globe rising over 6% this year to reach 2.7 billion.
As charity events go virtual, what’s next for the sector?
The recent upsurge in digital transformation has made an impact to businesses across the board, and the third sector is no exception.
Personal PR checklist: vital tools to promote yourself
As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand.
Research builds media relations in times of rapid change
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.
The first ever virtual boat race: a collaboration story
Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.
Why SEO is so important at this exceptional time
Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.
Virtual events create lasting connections
The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.
Should C-Suite Leaders Raise Their Profile During A Pandemic?
With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.
Is this the real life? Is this technology?
The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.
The TRUTH about what makes a story newsworthy
Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.
COVID-19 hasn’t stalled programmatic but how can it be optimised?
Coronavirus has changed many aspects of online advertising, but passion for programmatic remains strong.
EdTech market growth is about more than the current pandemic
“EdTech is the next FinTech” — four years ago, this felt like a bold statement from David Bainbridge, CEO of Knowledgemotion. Now, it’s clear that optimism was well-founded.
Remote working will be fast-tracked by COVID-19
Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.
Mental health matters: Be a wellbeing warrior in the new workplace
The workplace has changed beyond recognition in recent weeks. For many of us the office is now our spare room or dining table, and our co-workers are partners, housemates, parents or children.
Lessons from 2020: EdTech tools can future proof the classroom
Nobody is likely to forget 2020, not least the education sector, which has been turned upside down by the COVID-19 pandemic.
Cloud computing is why we can cope with coronavirus
“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.
The next stage in insurance industry innovation
The insurance industry has historically innovated around notable events. From the Great Fire of London sparking the idea for fire insurance in Britain in the 1660s and Japan’s swift industrialisation post-World War II popularising life insurance, to asbestos-related claims nearly bringing Lloyds of London to its knees in the 1990s, the industry has adapted to significant events and grown stronger.
How C-suite thought leaders can ensure post-coronavirus success
Good communications are vital to help C-suite leaders steer their businesses through COVID-19 turbulence but finding the best path will depend on careful, multi-faceted navigation.
Gaming is emerging as a force for good amid COVID-19 disruption
Gaming was a multi-billion-dollar industry with millions of users before COVID-19, now its popularity has gone into hyperdrive.
Fintech companies can differentiate and thrive
Businesses across the globe are exercising caution as the Covid-19 pandemic impacts economic activity, but fintech is one sector that appears to be bucking the trend.
Digital innovation: How tech is stepping up to fight Covid-19
The Covid-19 pandemic is a tragic affair, but there are positive developments emerging from the situation.
Ecommerce and the Covid-19 effect
Never has consumer behaviour shifted so quickly. Our daily routines, needs and priorities are changing at lightning speed as a result of the COVID-19 outbreak and our daily lives look very different to what they were a few weeks ago.
Advertising technology helps brands adapt in uncertain times
There’s no denying the outbreak of Covid-19 is impacting the advertising industry with brands showing understandable caution in allocating ad spend.
Crisis communications during the coronavirus chapter
With unprecedented public health and economic measures causing a shockwave for businesses, communication is more important than ever.
Leading the conversation to come out on the front foot
Covid-19 is changing the way nearly all companies operate, whether that’s simply because their employees are working from home or because of a temporary downturn in business.
Watching TV: How Coronavirus is changing the channel
When the president of CBS famously claimed “TV is bigger than any story it reports,” he could never have foreseen the global pandemic that lay ahead.
The present shouldn’t stop future focused marketing investment
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
It’s good to talk: Acing communication in testing times
If anyone was ever in any doubt about the value of communication, the Coronavirus lockdown has surely changed their minds.
Gametech is levelling up
In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential.
The world’s most sustainable PR agency
We know that’s a bold claim, but everyone needs a goal and becoming the most sustainable PR agency in the world is one of GingerMay’s core ambitions.
Our 5 Corporate Social Responsibility Heroes
Corporate Social Responsibility (CSR) has become an established trend among brands and businesses – and rightly so. With just 12 years left to prevent irreversible damage to the environment, sustainability is everyone’s responsibility.
In-game advertising: They’re ads, Jim, but not as we know them
The global in-game advertising market is growing steadily by more than 10% each year, and the attraction of the channel for advertisers is clear.
GingerMay wins Gold at 2019 Stevie® Awards
GingerMay has won a prestigious Gold Stevie® Award in the Achievement in Promoting Work-Life Balance category.
Omnichannel retail comes top of the Christmas list
With Christmas fast approaching and retailers ramping up their festive offerings, predictions are inevitably emerging around how consumers will spend their money this year.
How the cloud transformed employee learning
This article originally appeared in The Times’ Raconteur. Cloud is shaking up traditional employee development, but what impact has this had on the workforce, and ultimately, business performance?
PR success can be measured with Google Analytics
Measuring PR success is notoriously difficult. Qualitative objectives are normally focused on building trust, reputation and brand awareness.
How to manage a multi-generational workforce
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we’re all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels.
PR essentials: five ways to perfect your pitch
Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.
Insurtech: Putting power back in consumer hands
Would we be more inclined to pay for insurance that doesn’t treat us all as equally susceptible to risk? There are insurtech providers and insurance companies banking on the answer being ‘yes’.
Two Gingers become Mental Health First Aiders
At GingerMay, we recognise that each and every one of us has mental health which needs looking after, just like our physical health.
How to prepare for broadcast interviews like a pro
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
How to prepare for broadcast interviews like a pro
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
How to beat subscription fatigue to win audience attention
Audiences no longer consume TV in the traditional way, with two in five UK adults now considering on-demand video services to be their main way of watching TV and film.
GingerMay Shortlisted Twice at The Drum PR Awards 2019
GingerMay is honoured to be shortlisted in two categories at The Drum PR Awards 2019.
Podcasts: why they’re a smart marketing tool
Podcasts, first developed in 2004, are attracting marketers at an unprecedented level due to their ability to develop a strong consumer-brand connection.
How to make the most out of journalist meetings
It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.
IAB insight: why diversity is critical for advertising
Diversity isn’t just a rising priority; it’s essential to the success of digital advertising.
From KeepCups to clean ups, how is GingerMay reducing its carbon footprint?
At GingerMay, we are constantly looking for ways to reduce our impact on the environment. Every member of our team receives a day’s grace to volunteer for a CSR cause close to their hearts, and we support numerous charity and environmental initiatives throughout the year, including beach cleans and charity runs.
How tech companies are powering the customer revolution in insurance
Amazon’s recent flirtationwith insurance may come as a surprise to some who primarily associate the brand with super-efficient buying and deliveries.
Will AI save or break the planet?
The dominant rhetoric around artificial intelligence (AI) is that humans are forging the agents of their own destruction.
GingerMay Shortlisted for Outstanding Business of the Year 2019
GingerMay has been shortlisted in the ultimate category of Outstanding Business of the Year at The Times Business Awards 2019.
GingerMay shortlisted in the Kent Excellence in Business Awards 2019
GingerMay has been named a finalist in the Medium Business of the Year category at the Kent Excellence in Business Awards (KEiBA) 2019.
PR’s poor work-life balance is putting productivity at risk
All work and no play might make Jack a dull boy, but it’s also taking its toll on the UK’s workforce and the PR industry specifically.
Solving retail challenges with technology
With 78% of UK consumers using smartphones, laptops, and tablets to access the virtual high street – and online retailers such as Amazon expanding brick-and-mortar footprints in the U.S. – retailers are facing complex developments in business-to-consumer (B2C) relationships.
It’s time To end sexual harassment in adland
GingerMay has joined forces with over 100 companies in the marketing and advertising industry to help put an end to sexual harassment in the workplace.
Procuring Personalised Premiums
Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.
Celebrating Little Miss Inventor
British Science Week (8-17th March 2019) and International Women’s Day (8th March 2019) are two events not to be missed.
5G, 5 CAMERAS AND FOLDABLE PHONES: KEY TAKEAWAYS FROM MWC 2019
Launched in 1987, Mobile World Congress is one of the worlds largest events in the industry. The annual exhibition sees competitive mobile tech companies displaying their latest cutting-edge technologies, and this year didn’t disappoint.
Millennials: How to motivate, manage and retain them in the workplace
In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So, how can you motivate, manage, and retain this age group?
What can marketers learn from the Cambridge Analytica data breach?
Data protection concerns have taken center stage since the Cambridge Analytica scandal. So how can marketers make sure they are ‘deserving’ of their audiences’ data? In this article, we explore why clear communication and transparency are key.
GingerMay PR wins B2B PR Agency of the Year at The PRmoment Awards
GingerMay PR has been named B2B PR Agency of the Year at The PRmoment Awards 2018. The awards celebrate excellence and exceptional talent in the PR and communications sector.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
How can banking be brought to the bankless?
The UK and Europe are slowly moving towards becoming cashless societies. In comparison, emerging economies – where cash is a complex system – are already ahead of the game because they don’t have access to basic banking facilities.
Fastest Growing Business at the 2018 KWIB Awards
Victoria Usher has been recognised with the Growth Award for Kent Women in Business Awards. The award was presented on the basis of significant growth over the past 12 months.
Boardroom Block: What’s really holding women back?
Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?
10 unexpected blockchain facts
Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.
What is fake news and how do you spot it?
Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?
Tech 101: Bitcoin and Blockchain
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
The murky dynamics of auction mechanics
The advertising industry is united in its call for greater transparency in programmatic advertising, and nowhere is this more pressing than in the case of auction mechanics. What’s the story so far, and how can industry players stay above the fray?
Tech 101: What is Net Neutrality?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
How your brand reputation can survive a data breach
In a data-driven world, personal information is of high value to both the brand and the individual.
How has technology changed the PR and communications sector?
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
GDPR Roundtable: The opportunity for change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever.
Double Gold at 2017 Stevie Awards for Women in Business
GingerMay PR has been recognised with two Gold Stevie® Awards for Fastest Growing Company of the Year and Women-Run Workplace of the Year in the Advertising, Marketing, Public Relations and Business category.
IAB Engage 2017: What does the future hold for marketers?
Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime.
Data: Welcome to the new economy
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
Cybersecurity and the future of blockchain technology
If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place.
Mobile data: are trust issues limiting progress?
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
Your last-minute survival guide to dmexco 2017
Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way.
2017: the year of cyber crime
Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines.
PR 101: How to become a national treasure
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
The era of opportunity: Our key takeaways from Cannes Lions 2017
Last month the 64th International Festival of Creativity, Cannes Lions, once again made its presence known on the French Riviera. Regarded as the go-to festival for the media industry – with attendees ranging from marketing and media executives to well-known faces including Ed Sheeran, Fatboy Slim and Dame Helen Mirren – the team from GingerMay PR made sure they were in the thick of the action.
The skills we mastered during Learning at Work Week
Organised by Campaign for Learning, Learning at Work Week is a yearly initiative that aims to highlight the importance and benefits of learning new skills at work.
Bringing attribution to the forefront
Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry.
Festival of Media Global: Creativity and technology in synergy
Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies.
Programmatic audio: The next step towards omnichannel
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.
Artificial intelligence and its limits in the workplace
The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK economy by 2035 – there is a more immediate and tangible concern. This anxiety relates to the impact these emerging technologies could have on employment if intelligent machines take over traditionally human roles.
Advertising Week Europe 2017: The major themes
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda.
London: Technology capital of Europe
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
Mobile World Congress 2017: Five elemental themes
“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do.
Is cyber crime the price of connectivity and how can it be tackled?
Cyber crime is on the rise. With the Queen recently opening a National Cyber Security Centre (NCSC) intended to keep the UK safe from hackers, there’s no doubt the issue is being taken seriously. This move comes after reports that over the 12 months up to June 2016, the UK was hit by more than five million fraudulent and computer misuse incidents — making online fraud the most common crime in the country.
A week on the New York tech PR scene
Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was.
The Thriving State of Adtech
The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in 2014 to 127 in 2015 – and overall investment in the market declined. The value of public adtech company stocks also plummeted and several high-profile adtech businesses made cuts to their workforce.
Fraud: why digital advertisers shouldn’t be afraid
No one could say that the world’s attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social media platform to engage an estimated 7.4 million voters could be throwing away their precious budgets on bots.
From VR to data scarcity: the biggest trends of dmexco 2016
This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’.
Pokémon Go, a promising marketing opportunity?
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go.
Is your marketing team GDPR ready?
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.
From strength to strength: optimising team performance
Nobody can be equally good at everything – individual performance is fuelled by our unique skills.
9 things we learned from Cannes Lions 2016
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival.
GingerMay’s take on Cannes Lions hot topics
When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.
Quantifying native ads: are they an example worth following?
In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising.
Social media: Making it work for your business
The average UK consumer now spends 1 hour 20 minutes using social media each day. That’s double the time we spend eating.
Header bidding: What’s all the fuss about?
Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick.
Growth hacker: distinct role or tech-savvy marketer?
Growth hacking – a technology-based marketing strategy for early start up businesses – is rapidly becoming part of Silicon Valley culture and experienced growth hackers are in high demand.
Blockchain: three things you should know about this fintech mechanism
Hailed as the “biggest single advance in fintech of the past decade” by Vice President of Financial Services at CGI UK, Jerry Norton, the blockchain is the real brains behind tools such as bitcoin that are quietly driving a financial revolution.
BBC Three and the future of TV and video convergence
An inspired forward-looking move that anticipates the future of TV viewing, or a costly public relations mistake that will see audience numbers dwindle? Whatever the reality turns out to be, the decision to switch BBC Three from linear to online has certainly split opinion.
The IAB takes action against the ad blocking nation
Action was the order of the day at the IAB’s ‘Ad blocking: The state of the Nation’ seminar last week. Determined to pin down the trickiest challenge ever to face the industry, the bureau gathered together ad tech providers, media giants and specialist lawyers for a definitive discussion on ad blocking. So, what was the verdict, and is a solution in sight?
Tech trends for 2016 according to GP Bullhound Research Roundtable
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
Mobile takeover: What is the impact on digital strategy?
For years, digital soothsayers have predicted the second screen – mobile – would become the primary screen. And last year it finally happened. Time spent on mobile overtook PC, accounting for more than two hours each day. What’s more, mobile will become the main point of internet access for Generation Z within two years.
Connected living starts at the Consumer Electronics Show 2016
The World’s first passenger drone may have stolen the headlines at this year’s Consumer Electronics Show (CES) but connected living formed the heart of the Las Vegas show, with everything from smart home appliances and connected cars to fitness-based wearables and virtual reality headsets on display.
IP geolocation – a secret for marketing success
Geolocation is rising up the digital advertising agenda and there’s one reason why: mobile.
How to improve your chances of a speaker slot at Cannes
Cannes is the leading event for the advertising industry. For our clients, it is the ideal opportunity to meet with prospective and current customers, debate topical issues, and demonstrate thought leadership.
Could a standardised web solve the ad-blocking problem?
Digital advertising has continued largely unhindered by consumer concerns about the impact of ads on their online experience and how their personal data is used, but this might be about to change.
What is TV ad syncing?
TV is struggling to hold consumer attention. When ad breaks start, viewers typically pick up a second screen device – such as a smartphone or tablet – which can significantly decrease their focus on the TV.
Four tips to make the most of a PR internship
A PR internship offers graduates the chance to do much more than simply gain agency experience. Working in such a diverse and fast-paced industry, graduates can build a range of valuable skills and relationships if they maximise their time.
Rapid expansion sends GingerMay PR to new heights
The first six months of 2015 have seen a period of rapid evolution at GingerMay. As our client base has expanded so too have our global connections, and we now undertake PR globally. To accommodate the increased need for support, our headcount has also grown, adding to the diverse pool of talent and expertise that clients can draw upon.
Is adtech and martech destined to unite?
Traditionally, advertising technology and marketing technology have performed disparate functions. While digital advertising primarily facilitates the buying and selling of inventory, digital marketing specialises in a variety of functions including personalised website content and analytics. However, changing consumer habits have now created a crossover between the two landscapes.
Attribution: Accrediting the bigger picture
As multi-device usage increases, brands must move away from the out-dated and simplistic last-click attribution metric. By understanding the impact that marketing efforts have across all devices and channels during a consumer’s path to purchase, marketers will be empowered to create more effective advertising campaigns and increase conversion rates.
Looking towards a programmatic future
Programmatic media buying is expanding rapidly and is predicted to account for almost half (47%) of UK digital display ads this year. In this article GingerMay explores what the future holds for programmatic media buying.
GingerMay PR achieves hallmark of PR excellence
GingerMay PR is celebrating following the announcement that it has been awarded the gold standard of service for the PR industry – the Public Relations Consultancy Association’s (PRCA) Consultancy Management Standard.
Getting Intimate with your consumer
Smartphones have rapidly become one of the most viewed mediums across the world, with consumers now spending 20% of their online media time on this device. Yet despite this increase in consumer use, marketers still only spend 4% of their budget on mobile advertising.
What Apple’s NFC Endorsement Means for Retail
NFC has been discussed for over a decade and is already present in millions of mobile devices, but the recent announcement from Apple that NFC is integrated into the iPhone 6 and 6 Plus looks set to finally push this technology into mainstream use.
Will the Internet of Things make marketers smarter?
With the Internet of Things hailed a $19 trillion opportunity by Cisco, it’s clear that marketers need to familiarise themselves with this lucrative opportunity. Smart products – items that connect to the internet – are already entering homes and becoming an established part of consumers’ everyday lives, but how will this effect marketers?
Hold the phone: Twitter as a medium for B2B entrepreneurs
Users across the globe generate 500 million tweets every day and with such a highly engaging medium at our fingertips, it’s easy to see why Twitter has become an invaluable resource for companies large and small.
A day in the life of a PR Executive
It is commonplace for young people to search for a job role or career with little guidance about what the position actually entails. With job descriptions and career advice on Public Relations (PR) often vague and confusing, GingerMay asked one of its members to record a typical working day to help demystify the PR industry.
Live tweeting at events: recipe for real-time success
Wherever you are in the world, Twitter presents an unprecedented opportunity for unlimited, global outreach for your business. Here are GingerMay’s top five tips for maximising brand awareness with Twitter at events.
Poaching customers through social media
The practice of using paid search such as Google ad words to buy adverts aimed at poaching business from competitors is well documented. But lately there has been an interesting development in the form of ‘conquesting’ through social media platforms like Twitter.
Teaching old dogs new tricks
Are you nervous at the thought of presenting to large audiences? Steal GingerMay PR’s top tips after a training session with Hendrix The Dog Productions.
Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.
Maxifier Expands into Buy-Side Optimisation with ADMAX TRADE
London, UK, 12th March 2014: Maxifier, the leader in total performance optimisation, today announced the launch of a new buy-side optimisation platform, ADMAX TRADE.
Vital Findings Infographic
Recent Posts Three takeaways from VideoWeek’s gaming and advertising event Harnessing PR to accelerate growth in the
Privacy-Transparent Brands Gain Competitive Advantage
A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.
Facebook turns the big 1-0
As Facebook celebrates its tenth birthday, we take a look at the revolutionary social network from its university roots to the multi-billion dollar company it is today.
The power of corporate storytelling
Just as successful writers grip their audiences with well-crafted stories, businesses should aim to communicate authentic narratives about their brand to achieve an engaging dialogue with their key audiences.
Virgin Media Integrates Digital Element’s NetAcuity® IP Geolocation Technology into Virgin TV Anywhere
LONDON, UK, 3 December 2013: Digital Element, the leading provider of IP geolocation intelligence technology, today announced that Virgin Media, the UK’s leading telecommunications and entertainment company, has implemented its NetAcuity Edge® IP geolocation technology to manage the geographic rights of the vast amount of content available online on the award-winning Virgin TV Anywhere service.
ADAPTLY NAMES SEAN O’NEAL AS PRESIDENT; ACCELERATES INTERNATIONAL EXPANSION
Adaptly, a leading social advertising technology company, today announced the appointment of digital marketing veteran Sean O’Neal as the company’s first president.
Maxifier Appoints Denise Colella as CEO
London, UK, 15th October, 2013: Maxifier, the global leader in programmatic premium optimisation, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to lead the business in its next phase of growth.
Five tips to choosing a PR agency
So you’ve decided to take some sage advice from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR…
Casting the net in the mobile world
How obsession offers opportunity for all businesses operating in the mobile space. Last month I left my smart phone on the train and, as I watched it disappear into the distance…
PR Genius – who can do no wrong?
Some celebrities and public figures seem to have an almost invincible public image built up from their appearances in traditional press, as well as their (often extensive) use of social media…
Why KISS should also apply to tech PR
Keep it simple sweetie (or stupid … depending on the version with which you are familiar) or KISS for short, is an acronym that was first introduced to me during my journalism degree…
Establish innovative coverage that propagates itself
Our USP is thought leadership, a platform underpinned by thought-provoking angles and intellectual content to ensure your business can engage and influence senior-decision makers and stakeholders earlier in the purchase cycle.
Understand the new media landscape; power your campaigns using social spaces
As the channels through which we receive information evolve, so too do our approaches. We recognise that the media are always searching for ways to make their stories reach wider audiences across multiple platforms.
Building strong brands that deliver and communicate value
GingerMay specialises in developing strategic marketing programmes that help our clients to generate new business opportunities. We like to operate as part of our clients’ team, which places us at the heart of the organisation.
Compelling communications without borders
GingerMay has an extensive network of media relationships in national, business and sector press, as well as key international titles. We work with leading media titles across the key European countries, as well as APAC and Australia.
You are what you share – the best and worst social media campaigns
Consequently, everything that an individual posts online will contribute to the overall impression that others have of them. The same applies to businesses where social media could be the first and only point of contact that individuals have had with the company. Social media is an excellent tool to connect with people across the world, but businesses must be vigilant about their social media presence and avoid making costly mistakes.
Positioning your PR: Agency vs Client-Side
I’ve always had a passion for languages and linguistics, and so the fact that a large part of my day is spent editing and proofing copy for clients suits me down to the ground. Obsessing over spacing and punctuation, and getting into the nitty-gritty of the syntax of a sentence really floats my boat so to speak, much to the bewilderment of my friends and family.
Get our latest posts and updates directly to your inbox!