Thoughts
Find your voice: How do you become a speaker at an event?
Find your voice: How do you become a speaker at an event? Commanding the stage at a keynote session is one of the biggest profile-boosting goals for many business leaders,...
Three reasons why B2B thought leadership matters
Three reasons why B2B thought leadership matters While most business-to-business players appreciate the value PR drives, there is sometimes confusion about what sets B2B...
Energising UK cleantech innovation: Q&A with Sarah Mackintosh, Director of Cleantech For UK
Energising UK cleantech innovation: Q&A with Sarah Mackintosh, Director of Cleantech For UK The UK cleantech market is thriving. As the need to combat climate change...
Five Takeaways from the London Climate Technology Show 2023
Five Takeaways from the London Climate Technology Show 2023 Global warming is the greatest challenge of our time – and the tech world is rising to meet it. We headed to this...
The download from DMEXCO 2023: three key takeaways
The download from DMEXCO 2023: three key takeaways With more than 650 exhibitors and 700 global speakers taking part this year, DMEXCO remains one of the key events in the...
Why I took GingerMay on the B Corp™ journey
Why I took GingerMay on the B Corp™ journey It has always been my belief that businesses are responsible for changing their spheres of influence for the better. That means...
The AI innovations progressing industrial decarbonisation
The AI innovations progressing industrial decarbonisation The UK government recently awarded £4M in funding to companies harnessing artificial intelligence (AI) to advance...
What is the goal of integrated communication in B2B tech?
What is the goal of integrated communication in B2B tech? Put simply, integrated comms empowers B2B tech companies to achieve their business objectives. But of course, it’s...
PR and integrated comms metrics: All that glitters is not gold
PR and integrated comms metrics: All that glitters is not gold How do businesses in the technology sector measure the success of their PR and communications while ensuring...
H1 2023 is a wrap: Five trends from advertising industry events
Cannes Lions, CES, AOP Crunch, and New Video Frontiers are key events the advertising industry looks to for insights into both current trends and what the future may hold.
Here’s what we’ve seen and learned from these events in the first half of the year.
Generative AI and the future of creativity in advertising
The rise of generative AI has opened new doors in advertising. How can agencies and advertisers use these tools to bring campaigns to life?
How to achieve top tier coverage that cuts through the noise
How to achieve top tier coverage that cuts through the noise Achieving tier one media coverage is often the pinnacle of a business’ marketing strategy. National newspapers...
Why the S&G in ESG also matter to the ad industry: Q&A with Andy Power, Founder of Legacy Media
Why the S&G in ESG also matter to the ad industry: Q&A with Andy Power, Founder of Legacy Media Sustainability is a key topic of discussion in the digital...
Blockchain 101: Benefits of blockchain for businesses – Part two
Benefits of blockchain for businesses: Part two In the second of a two-part feature we look at the benefits of using blockchain technology in business. If you only have 30...
Why marketers need a B2B SEO content strategy and how to put it into action: Part two
In this post, we’ll look at some of the specific techniques used when drafting long-form digital content including the use of keywords, internal and external links and other tips thought to contribute to better rankings on the search engine results page (SERP).
Why marketers need a B2B SEO content strategy and how to put it into action: Part one
Why marketers need a B2B SEO content strategy and how to put it into action: Part one Focusing entirely on PR at the expense of search engine optimisation (SEO) - or vice...
Connected TV Advertising Trends for 2023: Part two
Live sports broadcasts on streaming platforms are driving the growth in connected TV advertising.
Connected TV advertising trends for 2023: Part one
The connected TV (CTV) advertising market is growing – and so are the opportunities for brands.
Top 5 benefits of Digital-Out-of-Home advertising
From dynamic signage at shopping malls or grocery stores, to digital ads in train stations and airports, we explore the rise of Digital-Out-of-Home advertising
Blockchain 101: A guide to blockchain technology (Part 1)
In the first of a two-part feature we explore the fundamentals of blockchain, how it works, and address some misconceptions about blockchain technology.
6 ad tech trends that will dominate in 2023
Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake.
Thriving in a downturn (and smashing your competitors): Part two
A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.
How to thrive in a downturn (and smash your competitors): Part one
PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions.
GingerMay signs up to the Mental Health at Work Commitment
To prioritise mental health in the workplace and to demonstrate our ongoing dedication to the cause, GingerMay has signed up to the Mental Health at Work Commitment.
Top PR tips to help you pull together your DMEXCO agenda
After two years of online events, DMEXCO is once again back in full real-world force. Attendees will want to ensure their own DMEXCO agenda and event itinerary is fully aligned with what’s planned.
A round up of the latest digital trends according to Mediatel
Mediatel events are the go-to for the latest digital trends. Here’s our summary of the fascinating themes that have emerged so far this year.
Eco-holidays: how to reduce your environmental impact away from home
With tourism representing 8% of global carbon emissions, GingerMay shares three effective ways to eco-holiday and reduce environmental costs.
Busting PR myths – the truth about public relations
The GingerMay team share what they expected when entering the PR industry – and how reality matched up.
Fintech Trends 2022: Banking, Crypto, and Accounting Transformed
The fintech industry is thriving, but what’s next for the sector and the people who use its services? We took a look at the three top fintech trends of 2022.
How to be an inclusive leader
What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.