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6 ad tech trends that will dominate in 2023

6 ad tech trends that will dominate in 2023

Staying in touch with current ad tech trends is crucial for marketers that want to steer a safe course through 2023. Driving efficiency through innovation will be key for brands aiming to lower costs in a challenging economy, but extreme cutbacks to experimental efforts and data analytics could be a mistake. 

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Thriving in a downturn (and smashing your competitors): Part two

Thriving in a downturn (and smashing your competitors): Part two

A surprising number of businesses don’t understand they are partially using their marketing investment to drive new leads and improve their reputation.
At the heart of this is Search Engine Optimisation (SEO), which determines your website’s position on a search engine’s results page.

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How to be an inclusive leader

How to be an inclusive leader

What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.

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Powering greater diversity in PR

Powering greater diversity in PR

Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.

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The shifting tides of plastic pollution

The shifting tides of plastic pollution

Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.

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