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How to thrive in a downturn (and smash your competitors)

How to thrive in a downturn (and smash your competitors)

PR – specifically thought leadership – is the gateway to gaining ground with key audiences, helping to grow your reputation and deliver leads in a downturn. There is a reason leading businesses and brands prioritise this activity over other marketing functions. 

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How to be an inclusive leader

How to be an inclusive leader

What does it really mean to be an inclusive leader? Here is our guide to key answers from media and advertising players at the latest Rise for Creativity event from Creative Equals.

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Powering greater diversity in PR

Powering greater diversity in PR

Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.

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The shifting tides of plastic pollution

The shifting tides of plastic pollution

Environmental challenges remain a top priority after COP26, with plastic pollution high on the agenda. Pioneers across the scientific and tech sectors are working to address pollution on multiple fronts; here are four areas where tech ingenuity is making strides in the battle against plastics.

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How we can save the planet – one meal at a time

How we can save the planet – one meal at a time

How we can save the planet – one meal at a time With sustainability at the heart of our values, GingerMay is always keen to learn how we can be greener. Across 2022, we’ve invited Caroline Burgess-Pike, founder of Eden Green PR, to run workshops on options the team can explore for personal and planetary […]

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Three top marketing trends to watch in 2022

Three top marketing trends to watch in 2022

Three top marketing trends to watch in 2022 Despite concerns about how the pandemic would impact its prospects, the advertising sector rebounded in 2021 with a 6.3% spike in spend across Europe. In fact, recent reports show marketing budget growth climbed at its strongest rate in four years, with over 25% of IPA Bellwether respondents […]

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The ultimate Christmas ad 2021: who took the crown?

The ultimate Christmas ad 2021: who took the crown?

The ultimate Christmas ad 2021: who took the crown? Every year, brands gear up to create the ultimate Christmas ad that will truly resonate with audiences by blending festive spirit, nostalgia, togetherness, and a tug on the heartstrings. Popular ads from previous campaigns have shown impressive results when their messaging and creative achieve the perfect […]

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Key takeaways | Mediatel’s Future of TV Advertising Global event

Key takeaways | Mediatel’s Future of TV Advertising Global event

Key takeaways from Mediatel’s Future of TV Advertising Global event According to leading broadcasters, agencies and tech companies at Mediatel’s Future of TV Advertising Global summit, the current media landscape is brimming with equal opportunities and challenges. While TV is more successful than ever; it’s also facing constantly rising viewer fragmentation. With the growing success […]

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The Ad Net Zero report: Five actions for a sustainable ad industry

The Ad Net Zero report: Five actions for a sustainable ad industry

The Ad Net Zero report: Five actions for a sustainable ad industry Growing sustainability awareness has increased many industries’ focus on their environmental impact — and as the Ad Net Zero report shows, advertising has multiple challenges to tackle. Rough estimates indicate each IPA agency is contributing 84,000 tons of carbon dioxide (CO2) emissions each […]

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Nations face down climate change together at COP26

Nations face down climate change together at COP26

Nations face down climate change together at COP26 This month saw the final week of the historic COP26 summit, a gathering of world leaders in Glasgow to discuss solutions to the climate crisis. After several years of accelerated natural disasters, the need for more direct action to stop climate change has come into sharper focus, […]

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Mapping the marketing trends for 2021’s Golden Quarter

Mapping the marketing trends for 2021’s Golden Quarter

Mapping the marketing trends for 2021’s Golden Quarter Making the most of this year’s Golden Quarter is going to require smart manoeuvring. While appetite for shopping and connection with brands has stayed steady despite multiple waves of pandemic challenges, marketers looking to maximise success this festive season now face a highly mixed picture of trends […]

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COP26: world leaders set the standards for a greener future

COP26: world leaders set the standards for a greener future

COP26: world leaders set the standards for a greener future For the first time since the Paris Agreement in 2015, world leaders convened in Glasgow to discuss their progress and next steps in the fight against climate change. The goal of the COP26 summit was to establish a trajectory that would bring global warming closer […]

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The ‘Future of Media’ event: Four trends to watch out for

The ‘Future of Media’ event: Four trends to watch out for

The ‘Future of Media’ event: Four trends to watch out for Confidence in advertising is bouncing back. After the trials and tribulations of the last 18 months, the lessons learnt have made the industry more resilient, flexible, and creative.  However, there was a cautiousness to this optimism at the recent Mediatel ‘Future of Media’ event. […]

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Three tips for an agile business strategy

Three tips for an agile business strategy

Three tips for an agile business strategy Since March 2020, business leaders have had to handle change at a speed and scale that many have never experienced before. Regardless of size or sector, companies were faced with the uncertainty of not knowing their next steps.  The impact of the global pandemic led companies to prioritise […]

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Raconteur: Finding the right technologies to keep remote workers engaged

Raconteur: Finding the right technologies to keep remote workers engaged

Finding the right technologies to keep remote workers engaged This article originally appeared in Raconteur Our Founder and CEO, Victoria Usher recently shared her views with Raconteur on finding the right technologies to keep remote workers engaged. Victoria believes investment in technology can dismantle feelings there is “a primary group and a secondary group, as psychologically […]

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Green Technology Heralds a New Phase of Climate Change

Green Technology Heralds a New Phase of Climate Change

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

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Posting on LinkedIn: Five things businesses need to know

Posting on LinkedIn: Five things businesses need to know

With a marked shift to remote and hybrid working, B2B professionals are relying more heavily on social media platforms to reach their target audience and forge strong relationships. These top tips for posting on LinkedIn will help businesses make the most of the platform and achieve a higher level of engagement with their content and company page.

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