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IAB H1 Programmatic Day: three key takeaways

IAB H1 Programmatic Day: three key takeaways

Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.

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Addressing climate change by degrees, not deadlines

Addressing climate change by degrees, not deadlines

Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.

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Buoyancy and dynamism define the adtech market of 2021

Buoyancy and dynamism define the adtech market of 2021

Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?

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How to avoid greenwashing on the path to sustainability

How to avoid greenwashing on the path to sustainability

Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.

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Webinar: PR best practices for technology startups

Webinar: PR best practices for technology startups

What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.

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Will Black Friday remain a key festive tradition?

Will Black Friday remain a key festive tradition?

Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.

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Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a business

Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.

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