Thoughts
Three takeaways from VideoWeek’s gaming and advertising event
Here are three takeaways from VideoWeek’s recent gaming and advertising conference, which explored some of the key topics surrounding in-game advertising
Harnessing PR to accelerate growth in the dynamic adtech space
Sustained investment is one of the surest indicators of a flourishing industry. A recent flurry of mergers and acquisitions, funding rounds and initial public offerings (IPOs) points to booming times for ad tech.
The global pandemic accelerated digital innovation – but which tech is here to stay?
Our relationship with digital technology has altered dramatically. Technology has offered the means of achieving this across almost all sectors, so after more than a year of rapid innovation, which of these developments is here to stay?
What businesses can do about digital pollution
Given the huge part digital tools play in everyday operations and efficiency, addressing corporate digital pollution is no simple task — but, as with all challenges, the solution lies with a better understanding of the core issues and how to tackle them.
Driving the journey towards greater digital accessibility
Global Accessibility Awareness Day (GAAD) highlights the need to increase digital accessibility and ensure online content is open to everyone, and its mission has proved especially critical amid the challenges of the past year
IAB H1 Programmatic Day: three key takeaways
Hope was a key takeaway from the recent IAB H1 Programmatic Day webinar series, with an unmistakable undercurrent of optimism and opportunity about the digital advertising future and innovative new approaches.
Addressing climate change by degrees, not deadlines
Global forces are increasingly recognising the need for adaptation and coming together to address climate issues. But although these steps are positive, it’s vital to ensure emphasis on deadlines doesn’t eclipse the most important goal: limiting temperature increases.
Buoyancy and dynamism define the adtech market of 2021
Adtech is always a vibrant sector to work in, but it’s especially exciting now as the pandemic drives investment and the ecosystem undergoes major changes. So how are companies looking for funding and launching IPOs leveraging this dynamism?
How to avoid greenwashing on the path to sustainability
Greenwashing is an issue across verticals, but pressure to achieve true sustainability will continue to rise. Instead of small-scale adjustments that risk missing expectations or being misunderstood, companies can harness new business approaches to drive lasting change.
Identity resolution: mapping the post-cookie landscape
Since the GDPR first raised online privacy standards, a wave of new regulations and restrictions has meant constant adaptation of how personal data is used — particularly when it comes to third-party cookies.
Join the club: Top tips for hosting a Clubhouse event
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
DOOH Marketing: Public spaces are still invaluable to brands
The impact of lockdowns has dramatically changed public spaces – and the digital out-of-home (DOOH) sector has adapted as a result. Digital marketing forecasts expect DOOH investment in particular to rise by 38.7% in 2021.
The future of event marketing: Hybrid events will be a COVID-19 legacy
Hybrid events are the future of event marketing, combining the best of physical and virtual components to enable agility, affordability, expanded reach and enhanced interactivity.
Three key trends in digital audio advertising
The three key trends of programmatic audio, synchronised audio and interactive audio are driving digital audio advertising growth across radio, streaming platforms and podcasts
Let’s all #ChooseToChallenge on International Women’s Day and beyond
International Women’s Day is a global occasion to celebrate the social, economic, cultural and political achievements of women, and to take action to accelerate gender parity.
Does Devs forecast a leap forward for quantum computing?
BBC drama Devs has proved that stories about quantum computing and complex technological advances can make for binge-worthy TV viewing.
NVF Roadmap 2021: what next for CTV growth?
While COVID-19 escalated connected TV (CTV) growth, the recent New Video Frontiers (NVF) Roadmap event highlighted industry evolution is on track for even greater advances.
An essential guide to working with a B2B PR agency
Bill Gates allegedly once said that if he was down to the last dollar of his marketing budget he’d spend it on PR. But what type of PR would he choose?
RESET 2021 gives the ad industry a boost of positivity
In January the Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021
Econsultancy’s key digital marketing trends for 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
The future of sustainability in a world of remote working
The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
How business leaders can optimise remote working success
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day: What businesses should consider
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
Setting the year in motion: Top tech trends for 2021
Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
Forging ahead with cross-media measurement in 2021
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Renewable energy tops the UK Government’s to-do list
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
