Thoughts
Celebrating Global Entrepreneurship Week: Spotlight on Technology Founders That Successfully Exited
Celebrating Global Entrepreneurship Week: Spotlight on Technology Founders That Successfully Exited This Global Entrepreneurship Week, we’re celebrating a handful of...
AdVision: Shaping Tomorrow’s Media, Event Wrap-Up: AdTech Trends And AI in Media
AdVision: Shaping Tomorrow’s Media, Event Wrap-Up: AdTech Trends And AI in Media Tighter client budgets, rising expectations and the rapid advance of AI are driving a change...
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025 Cybersecurity has never been more visible or vital to corporate reputation. From nation-state...
How SaaS Has Evolved In 2025: Key SaaS Trends And Insights
How SaaS Has Evolved In 2025: Key SaaS Trends And Insights As 2025 draws to a close, it’s clear the Software as a Service (SaaS) sector continues to evolve, driven by...
Why PR is the driving force behind Generative Engine Optimisation (GEO)
Why PR is the driving force behind Generative Engine Optimisation (GEO) Generative AI is fundamentally changing the way we find information. Two-thirds of Gen Z and...
From Searching to “ChatGPTing”: Exploring New AI Search Trends
From Searching to “ChatGPTing”: Exploring New AI Search Trends Typing a query into a search bar has been the default way to find information online for over twenty years....
“What Taylor Swift Can Teach B2B Tech PR About Hitting the Right Notes (and Why We’re All Obsessed with Orange)”
“What Taylor Swift Can Teach B2B Tech PR About Hitting the Right Notes (and Why We’re All Obsessed with Orange)” You might be wondering what Taylor Swift and a B2B...
GingerMay CEO Victoria Usher Wins Bronze Stevie® Award for Mentor of the Year at The International Business Awards® 2025
GingerMay CEO Victoria Usher Wins Bronze Stevie® Award for Mentor of the Year at The International Business Awards® 2025 London, UK – 13th August 2025: GingerMay, an...
After the Buzz: GingerMay’s MAD//Fest London marketing insights
After the Buzz: GingerMay’s MAD//Fest London marketing insights This year’s summer event season came in hot, in more ways than one. Following many people’s ‘hottest Cannes...
AdVision 2025: Exploring the Future of Cross-Screen and Connected TV Advertising
AdVision 2025: Exploring the Future of Cross-Screen and Connected TV Advertising ‘AdVision 2025: Connected Screens brought together some of the sharpest minds in the...
How to Maximise Your B2B PR Programme During ‘Silly Season’
How to Maximise Your B2B PR Programme During ‘Silly Season’ The summer slowdown is here. Traditionally dubbed “silly season”, it’s when news agendas lighten, inboxes are...
Award-Winning B2B PR and Marketing Consultancy GingerMay Wins IPRA Golden World Award 2025 in Technology Category
Award-Winning B2B PR and Marketing Consultancy GingerMay Wins IPRA Golden World Award 2025 in Technology Category London, UK – 1st July 2025: GingerMay, an...
Cannes Lions 2025: Where Creativity and Technology Collide
Cannes Lions 2025: Where Creativity and Technology Collide The sun has set on another Cannes Lions. As ever, this wasn’t only about celebrating creativity; the event was a...
Cannes Lions Conversations: What Will Dominate the Croisette in 2025?
Cannes Lions Conversations: What Will Dominate the Croisette in 2025? As Cannes Lions 2025 approaches, anticipation is building across the creative and ad tech industries....
Your Ultimate Cannes Lions 2025 Packing Guide
Your Ultimate Cannes Lions 2025 Packing Guide We’re only weeks away from one of the industry’s favourite events of the year – Cannes Lions 2025. As travel plans are...
Mid-year recap: The big tech news and trends so far in 2025
Mid-year recap: The big tech news and trends so far in 2025 It’s been a fascinating few months in the tech sector, with innovation, the US government, and the social...
Reflecting on Cannes Lions 2024: How Last Year’s Trends Are Shaping 2025
Reflecting on Cannes Lions 2024: How Last Year's Trends Are Shaping 2025 When the GingerMay team returned from the Cannes Lions 2024, we identified three key trends that...
Small Steps, Big Impact: Prioritising Sustainable Practices at Cannes Lions 2025
Small Steps, Big Impact: Prioritising Sustainable Practices at Cannes Lions 2025 Cannes Lions might be the flagship event for the advertising industry but, as businesses'...
The Power of Research in B2B PR and Marketing Campaigns: Driving Real Results
The Power of Research in B2B PR and Marketing Campaigns: Driving Real Results In today’s business landscape, it’s getting harder to stand out from competitors. It seems...
Retail Media: Key Takeaways from AdVision 2025
Retail Media: Key Takeaways from AdVision 2025 Retail media has firmly established itself as a dominant force in the advertising landscape, but as the industry evolves,...
Cannes Lions – How to get it right first-time
Cannes Lions – How to get it right first-time If this is your first Cannes Lions, you might be feeling a little apprehensive. It’s the festival with the biggest hype in the...
B2B PR and Marketing Consultancy GingerMay Shortlisted for UK Company Culture Award 2025 for Purpose-Driven Initiative
B2B PR and Marketing Consultancy GingerMay Shortlisted for UK Company Culture Award 2025 for Purpose-Driven Initiative London, UK – 15th March 2025: GingerMay, an...
Building a global PR strategy to support successful business growth
Building a global PR strategy to support successful business growth It is almost five years since the pandemic pushed businesses to pivot their offerings online and much of...
How PR underpins an integrated communications strategy
How PR underpins an integrated communications strategy The secret to a truly successful integrated communications strategy is PR. It is highly effective throughout the B2B...
GingerMay Celebrates Senior Leadership Recognition in Ragan’s Top Women in Communications Awards
GingerMay Celebrates Senior Leadership Recognition in Ragan’s Top Women in Communications Awards GingerMay, an award-winning B2B technology PR and communications...
International Mentoring Day: Unlocking Potential, Driving Progress
International Mentoring Day: Unlocking Potential, Driving Progress The 17th January marks International Mentoring Day, an annual global event that provides a valuable...
Seven Steps to Build Your Online Profile
Seven Steps to Build Your Online Profile Have you ever Googled yourself? If you haven’t, I guarantee someone you know has. How you appear online matters – especially when...
Connected Screens and Commerce: Retail Media & CTV into 2025
Connected Screens and Commerce: Retail Media & CTV into 2025 The world of advertising and retail is evolving at an unprecedented pace, with CTV and retail media rapidly...
GingerMay Highly Commended for The Drum Awards 2024
GingerMay Highly Commended for The Drum Awards 2024 in Agency Business: Client Relations Category GingerMay, an award-winning B2B technology PR and communications...
How to build resilience in the workplace
How to build resilience in the workplace It’s no secret that mental health has become a key conversation in the workplace in recent times, with employee well-being built...