Thoughts
Econsultancy’s key digital marketing trends for 2021
Predicting the key digital marketing trends for 2021 might seem especially challenging, but Econsultancy’s founder, Ashley Friedlein is well-practised in holding a finger to the industry headwinds.
The future of sustainability in a world of remote working
The world of work as we know it has already evolved in unforeseen ways, so as our lifestyles continue to adapt to our current situation, what positive action can businesses and employees take for the sustainable good?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
How business leaders can optimise remote working success
If 2020 was the year of embracing remote working, 2021 will be about optimising remote leadership success; focusing on fine-internal and external communications for the virtual-centric climate, as well as aligning with Zoom-era protocols.
Data Privacy Day: What businesses should consider
Data Privacy Day is just around the corner and is a global effort to raise awareness of the importance of protecting personal data among both businesses and consumers.
Setting the year in motion: Top tech trends for 2021
Welcome to 2021, where the outlook for the tech sector is strong. As a variety of emerging technologies come to fruition here are three key tech trends for the year ahead.
Forging ahead with cross-media measurement in 2021
The World Federation of Advertisers unveiled an advertiser-centric framework earlier this year, along with a real-world technical proposal for a cross-media measurement solution.
Renewable energy tops the UK Government’s to-do list
The UK Government recently published The Ten Point Plan for a Green Industrial Revolution which highlights the importance of renewable energy generation, specifically offshore wind and low carbon hydrogen
Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Will Black Friday remain a key festive tradition?
Black Friday has become a modern festive tradition, just as synonymous with the start of seasonal celebrations as switching on the Christmas lights. So, it’s little wonder that the decision of several major companies to shun it this year made headlines.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
What US election trends mean for the future of digital media
This year’s US presidential election was unlike any other, and brands and technology companies found themselves operating in a fast-evolving digital media environment. So, what does this mean for the future?
Shopping around the Christmas tree: key retail trends
Despite the uncertain climate, UK consumers seem determined to have a very merry Christmas this year, with 75% of 18-34-year-olds feeling seasonal activities are more important than ever.
New Video Frontiers 2020: key highlights for CTV
Experts agree CTV has become more than just another buzzword. But while its potential is vast, there are still barriers that to overcome before the CTV revolution can begin.
Three ways to embed brand purpose into a business
Three ways to embed brand purpose into a businessThe significance of brand purpose has grown in recent years with conscious consumers increasingly expecting brands to take action on political, social and environmental issues.
How businesses can harness research to power smarter PR
How businesses can harness research to power smarter PRGenerating the latest industry data offers more than just increased agility.
DMEXCO 2020: Constant evolution of a digital-first world
This year’s DMEXCO showed one thing hasn’t changed; the major industry event is still a vital forum for connection and collaboration between publishers, marketers, agencies, and ad tech vendors…
Cleantech is making a comeback and this time it’s sustainable
After a short-lived surge in 2006, cleantech is making a comeback and investment in the sector is strong. Find out more about cleantech and the various categories it includes.
Insurtech transformation drivers for a post-COVID world
This week’s World InsurTech Report 2020 from Capgemini and Efma shows insurtechs haven’t stopped innovating…
Getting communications fit for recovery – where to start?
The call to keep up communications has rung out consistently throughout 2020 — and not without good reason…
What is the long-term future of physical offices?
Almost overnight, many employees swapped office desks for workspaces closer to home…
Gaming webinar part two: gamification and esports opportunities
Our CEO and Founder Victoria Usher recently co-hosted an Appetite Creative webinar entitled ‘How brands can level up their marketing strategies with gaming and esports.’
Advertising in esports: The new champion of engagement
If there’s one industry booming in the current climate it’s gaming, with audiences turning to video games for new forms of entertainment and interaction while spending more time at home.
Gaming webinar part one: Levelling-up brand marketing strategies
With the COVID-19 pandemic pushing the gaming sector into overdrive, the webinar explored the opportunities for brands to capitalise on the gaming boom and interact with growing audiences while they are highly engaged.
Why greater agility will build a brighter marketing future
As lockdown eases, the time has come to move forward. But after months of instability, views on what the marketing future will bring remain uncertain.
Technology PR: The essential skills required
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Webinar: the gaming opportunity brands should be seizing
Gaming growth has reached a new velocity during lockdown. As homebound consumers have reached for their consoles, PCs, tablets and smartphones, the sector has seen its popularity and profits boom.
Collective and artificial intelligence are better together
Artificial intelligence is no longer the stuff of science fiction movies, it is a thriving part of the technology sector and an integral element of our everyday lives.
Immersive technology will change the future of business
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
