Award-Winning Agency GingerMay Promotes Amy Lawrence To Managing Director
Multi-award-winning B2B PR and communications agency, GingerMay, today announced the promotion of Amy Lawrence to Managing Director.
The appointment marks the next stage in the agency’s evolution as it strengthens its focus on strategic communications, media relations, and senior-led consultancy for ambitious B2B technology brands. In her new role, Lawrence will lead GingerMay’s strategic direction and day-to-day operations, with a focus on delivering exceptional client partnerships, maintaining the agency’s high standards, and driving innovation across its global client base.
The move comes at a pivotal time for the communications sector as businesses navigate an evolving media landscape, with growing pressure to build visibility and authority across both traditional and AI-powered discovery channels.
Lawrence’s transition to Managing Director from Deputy Managing Director also reflects GingerMay’s long-standing commitment to professional development. Having entered the industry through an apprenticeship rather than a traditional graduate route, Lawrence brought experience in local government communications and multi-sector B2B agency consultancy when she joined GingerMay in 2014 as a Senior Account Manager. Over the past decade, she has played a central role in shaping the agency’s operations, data-driven approach, and client-centric culture.
Amy Lawrence, Managing Director at GingerMay, commented: “Technology is creating huge opportunities for brands, and in a fragmented and AI-influenced media environment, trust and credibility have never been more important. That applies not only to the work we deliver for clients, but also to the relationships we build and the high standard of consultancy we provide every day.
“I’m incredibly proud of what we’ve built at GingerMay and look forward to leading the agency through its next phase of growth and evolution, while continuing to uphold the quality, ambition and client service that define the business.”
Victoria Usher added: “Great agency leadership is built on trust, shared ambition, and a commitment to delivering exceptional work. Having worked alongside Amy for more than a decade, she has played a defining role in shaping the agency we are today, and her leadership will be central to what comes next for GingerMay.
“It’s vital that agencies continue to invest in both innovation and talent development, and Amy’s focus on quality, strategic thinking and client partnership will ensure GingerMay continues to set the benchmark for excellence in the B2B technology sector.”
GingerMay works with ambitious B2B brands across high-growth sectors including AdTech, MarTech, IT and Enterprise Software, Cyber Security, Broadcast Technology and Sustainability, helping clients strengthen visibility, build credibility, and establish authoritative market positioning.
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About GingerMay
GingerMay is an award-winning B2B PR and communications agency that helps ambitious companies accelerate growth in competitive markets. Led by senior advisors, we shape narratives, amplify your voice, and build reputation to drive real commercial results. By focusing on what matters most, we get your brand seen, heard, and remembered.