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GingerMay PR achieves hallmark of PR excellence


Victoria Usher

Published On:

November 5, 2014

Published In:

GingerMay News

PRCA Consultancy Management StandardGingerMay PR is celebrating following the announcement that it has been awarded the gold standard of service for the PR industry – the Public Relations Consultancy Association’s (PRCA) Consultancy Management Standard.

The internationally recognised Communications Management Standard (CMS) is the industry’s quality certification system for public relations firms. The standard is an assurance to clients that GingerMay adhere to strict quality standards in management, communication and service delivery.

GingerMay PR received the accreditation after undergoing the annual rigorous, independently audited set of eight tests. Inspectors were satisfied that GingerMay’s business is well run, has all the correct systems and structures in place, and is committed to the development of its staff.

Victoria Usher, managing director of GingerMay PR said: “We are very proud of the hard work we invest to ensure our quality standards continue at such a high level. To be awarded the gold CMS, the benchmark for public relations excellence, from the PRCA underlines our team’s outstanding work and the results we consistently achieve on behalf of our clients. To receive recognition for our excellent service standards is testament to GingerMay professionalism and commitment to quality.”

The CMS, which a consultancy must pass as a member of the PRCA, combines elements of the ISO 9000 standard and Investors in People accreditation with criteria specific to the PR industry, and includes the quality of an organisation’s management systems, and staff development.

Francis Ingham, Chief Executive PRCA says: “Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that is has now been adopted in 11 countries around the world and we are delighted that GingerMay has received this accolade.”

GingerMay PR harnesses the power of PR and strategic communications to provide national and international clients with a professional, rigorous and transparent approach to innovative thought leadership PR that complements client’s business development strategies to enable greater opportunities.

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