How PR can be the change maker for cleantech innovators
Our CEO Victoria Usher recently discussed the power of PR for UK cleantech innovators in an article for Innovation Zero. While there is increasing investment in UK cleantech, there is still a lack of stability driven by shifting regulations and policy uncertainty stopping many cleantech innovators from scaling.
In the article, Victoria explained how effective PR can be for cleantech startups looking to elevate their profile:
“For those aiming to bridge the funding gap and take the next step in their cleantech innovation journey, a finely-tuned communications campaign can be a powerful tool.
“But it’s about more than just coverage in publications. It is about a multi-channel approach to build the public profile of a company and key members of the team. Through a variety of different tactics – such as journalist briefings, thought-leadership articles, or commenting on the latest industry trends – cleantech start-ups can position themselves as leaders in their field and attract the attention of investors, industry leaders, and lawmakers.”
Read the full article to find out practical steps cleantech innovators can take to drive results through PR.
Innovation Zero aims to drive innovation within the cleantech and greentech sectors, while inspiring meaningful action to reduce carbon emissions globally. Its World Conference, held on the 29th and 30th of April 2025 at Olympia, London, will bring together a global network of innovators, funders, policymakers and non-state actors, inspiring lively discussions on how real change can be achieved. Our team attended this year’s event and saw first hand some of the incredible cleantech innovations changing the world for the better. Check out their thoughts on Innovation Zero 2024.
If you would like to find out more about how to elevate your company’s profile, get in touch.