6 Top Tips To Be A Memorable Podcast Guest
Written by Victoria Usher, CEO at B2B Tech PR Agency GingerMay.
Podcasts have fast become a central pillar of PR strategies and it’s not difficult to understand why.
Key decision-makers are keen consumers of podcasts, with 83% tuning in weekly and 29% considered power listeners, consuming more than 5 hours of podcast content weekly.
Podcasts achieve levels of attention that many other channels can’t even get close to. Nearly nine out of 10 (88%) of UK podcast listeners say they listen to all or most of each episode they start, according to RAJAR’s Autumn 2025 MIDAS survey. While a LinkedIn post might be skim-read for a few seconds, a podcast keeps someone listening for 30 minutes or more.
This kind of attention perfectly suits B2B brands, whose stories are too complex to land in a soundbite. Get a spokesperson on the right show and they have space to make a proper argument and establish your credentials as a thought leader. Episodes stay findable for months or years, and can be turned into clips, quotes, blog posts, social content and search backlinks, so there’s significant mileage to be had from a single podcast.
It goes without saying, then, that once you’ve been booked for a podcast, you must do everything in your power to maximise the opportunity. With that in mind, here are our top tips for being a memorable podcast guest.
1. Know Your Host
Not all podcasts follow the same format and every host will have a different interviewing style and line of questioning. You should understand exactly why they want to talk to you and what their approach will be; they may share questions in advance and if so, these can guide your preparations. However, not all podcast hosts will do this, so it’s vital that you listen to a few episodes to get a feel for how things run. The more you know about the host and the show, the more natural the conversation will be. Better still, book a pre-podcast call to run through some points with them.
2. Prepare Key Takeaways
Ask yourself what the main points you want to get across are. Focus on three clear takeaways, using simple frameworks and illustrative statistics. Actionable advice is more memorable for a listener, and it’s important to deliver your hot takes with positivity and confidence. Be sure to only drop in specific data or examples when relevant and keep it concise as to not overwhelm the audience. If you’re asked at the end if there’s anything else you want to talk about, then you can take the opportunity to reiterate your main takeaways in clean, quotable sentences.
3. Take The Easy Hits But Prepare For Curveballs
You may get an easy opener, for example a question that is asked to all guests and positioned as a bit of fun, to extract some personal or biographical information like how you got into the industry. It might feel casual, but think about how you answer this and don’t just freestyle, as it’s a good chance to form a connection with the audience. To be particularly memorable, you could make a quirky or fun point that you can then come back to at the end, neatly topping and tailing the interview. Try to anticipate any difficult questions you might be asked; prepare for them, and remember that you’re being recorded and everything is in the public domain. There’s no option for off-the-record or on-background commentary here.
4. Swerve The Sales Pitch
You may be asked directly to talk a little about your brand, but rather than go in for the hard sell, couch your answer in terms of the challenges you solve for your customers. Overall, it’s best to focus on industry insights, evaluating emerging trends and demonstrating genuine expertise rather than pushing your own services. Listeners will quickly tune out a product pitch; however, if you can refer to case studies that back up your point about wider industry issues and focus on challenges and outcomes rather than the product, then that’s ok, just keep the references light.
5. Smile! You’re on Camera
More than two-thirds (68%) of UK weekly podcast listeners consume podcasts that include video according to Ofcom’s Audio Listening in the UK 2026 report. There’s a good chance that it’s not just your voice that’s going to be heard, but your face seen as well, so ask if the episode is going to be captured on video beforehand. It goes without saying that you should ensure you’re presentable, but also remember to ignore the camera as much as possible. Focus on the host and keep the conversation natural.
6. Shout About It!
There’s a lot of mileage to be had from every podcast appearance. Create LinkedIn posts, quote graphics for social, and blog content that links back to the episode to maximise reach. And if you do your bit to help the podcast extend its organic reach, then there’s every chance they’ll invite you back in future.
To make sure you and your key spokespeople are podcast-ready, and to find out more about how to be the perfect podcast guest, get in touch today.