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Top 10 advertising events for H1 2024: What to see and where to be seen

Author:

Kirsty Langan

Published On:

February 21, 2024

Published In:

PR & Communications

Top 10 advertising events for H1 2024: What to see and where to be seen

The right advertising events strategy can help you make connections with the movers and shakers in your sector, give you a chance to tap into market intelligence from industry experts, support new business activities, and establish your brand’s position as a thought leader.

There are dozens of advertising, marketing, and adtech conferences taking place across the year. But with so many to choose from, we are often asked by clients which are the key ones they should be attending.

So, here’s a run-down of the top 10 advertising events that should be on your radar  in the first half of 2024. 

 

PMW Unlocked

5-6 March, London, UK 

Featuring a line-up of in-house marketing expertise from brands such as Co-op, ASOS, Heineken, Uber, Coca-Cola, and Klarna, PMW Unlocked will see more than 1,000 delegates gather at London’s Business Design Centre. Focused on performance marketing topics discussed at the event will include generative AI, sustainability, personalisation, influencer marketing, Gen Z and paid media in ecommerce. Expect to uncover insights about the performance marketing tactics some of the world’s leading brands will be using in 2024. 

 

AOP CRUNCH

7 March, London, UK

Find out how leading digital publishers are dealing with the impact of third-party cookie deprecation at AOP CRUNCH, as speakers from organisations such as The Guardian and Dentsu talk about the role of first-party data in revenue diversification. Delegates will learn about next-generation revenue models that can future-proof digital publishers, as well as strategies for engaging with and growing audiences in the post-cookie world. It’s a popular event and tickets are currently like gold dust; if you haven’t got one yet, then you’ll have to register to join the waiting list. 

 

Adwanted – Connected TV World Summit

12-13 March, London, UK

Billed as the number one thought-leadership event for the international TV distribution market, AdWanted’s Connected TV World Summit will showcase the new business models, innovations and technology that will drive the total value of the TV market as it moves towards majority-streaming and ultimately all-streaming. This event attracts an international A-list line-up of the top names in Pay TV, broadcasting, streaming, studios and TV tech. They’ll share new thinking and best practices on the business and technology transformation of TV, covering topics such as the value of Pay TV first-party data in addressable TV, and how to make FAST a success in Europe.

 

New Video Frontiers

20-21 March, London, UK

New Video Frontiers, VideoWeek’s flagship conference, is focused on video and CTV advertising. Taking place across two days in two different venues – BAFTA and Kings Place – delegates from brands, agencies, publishers, broadcasters, platforms, and tech providers will discuss the latest trends in creative innovation, CTV measurement, disruption from AI, and more. 

 

Digiday Publishing Summit

25-27 March, Vail, Colorado, US

The Digiday Publishing Summit will see media executives gather to talk about new strategies and solutions for their current challenges. One theme that’ll be high on the agenda is how AI is being leveraged by publishers to enhance content and optimise audience engagement. 

 

Adwanted – The Future of Brands

17 April, London, UK

Focused on the advertising and communications industry, The Future of Brands will host more than 450 digital marketers, agencies, and media owners and attendees will get the benefit of insights from the leading global minds and inspired ideas from some of the most innovative businesses in the world. Covering the intersection between brands, media, and advertising, 42% of last year’s delegates were director, C-suite, or VP level, so this is a great event for meeting senior decision-makers. 

 

The Drum Live! The Future of Marketing

8 May, New York, US

Industry leaders, marketers from some of the world’s biggest brands and The Drum’s editorial team will be gathering in New York on 8th May to explore technology trends and innovation and their role in the future of marketing. CTV, generative AI, Retail Media, the cookie-less landscape and new strategies for media planning feature high on the agenda, and expect the odd celebrity appearance too – last year’s event featured Rio Ferdinand. 

 

Campaign360 

14-15 May, Singapore

Focusing on the theme of the Era of Disruption, Campaign360 returns to Marina Bay Sands in Singapore. Marketers keen to get to grips with digital disruption, media fragmentation, new technologies, emerging platforms, and rapidly evolving consumer behaviours should attend. The schedule hasn’t been confirmed at the time of writing, but expect industry-leading speakers to share insights that will help marketers develop strategies to keep growing their brands while staying on top of technological developments. 

 

Advertising Week Europe 2024

14-16 May, London, UK

The tenth edition of Advertising Week Europe will take place at a new venue, 180 Studios, and feature three interactive zones. 7,000-plus delegates will experience a new programme and event format “designed to meet the needs of Europe’s most creative people and companies”. 

 

Cannes Lions 2024

17-21 June, Cannes, FR

This five-day global festival of creativity is one of the most prestigious events in the advertising industry calendar, showcasing the best work and most innovative thinking from the world of advertising. The duration and volume of attendees at Cannes Lions make for an unparalleled networking opportunity and expect superstar-level names in the speaker line-up.

 

Top tips for getting the most from event attendance

It’s important to get the maximum value from every conference you go to, so here are three top tips for making the most of your attendance. 

Do your research. Find out who’s going to be at the event through the conference agenda and LinkedIn and come up with a shortlist of people that it would be valuable for you to meet. 

Be strategic with your networking. Prospective clients and journalists who cover your sector are likely to be found at relevant panels and presentations, so they can be a great place to network. Also, try to arrive early as with fewer attendees around, you’re more likely to be able to have a quality conversation with people of interest.

Be wise after the event. Always follow up with the people you’ve met at the event, to thank them for their insights and carry on interesting conversations. Remember, you also have the chance to reach out to people you didn’t manage to meet at the event as well. 

As a leading B2B integrated communications agency, GingerMay has deep experience in crafting bespoke communications strategies for our clients that encompass event-related activities including attendance, sponsorship, and presenting. If you want to learn more about which events you should be seen at and how to get the most out of them, get in touch today.

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